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Daily UX writing challenge. Day #2

Headshot of Craig.

Craig Wright

In this series of blog posts, I'm exploring the world of UX writing by completing the Daily UX challenges set by https://www.dailyuxwriting.com.

This post covers the challenge for Day #2.

Scenario

A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games.

Challenge

Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos.

  • Headline (40 characters max)

  • Body (175 characters max)

  • Buttons (25 characters max).

My answer

Live updates of all the big game action. With Soccernow, you'll never miss a goal, save, or dubious VAR decision again. Choose your team to enjoy live scores, game reminders, and highlight videos on your phone.

Although this challenge is aimed at parents, I decided to go for a more generic approach that would appeal to anybody who can't attend a game or watch live elsewhere. I thought it was important to make it clear that the app doesn't just offer score updates, which are available in many places. So I emphasised the updates about the game action, not just the goals. And tried some very light humour about VAR to suggest that the app makers understand the audience.

Looking for a UX writer?

Do you need a UX writer for your project? I'd love to hear from you. I've worked in software teams for most of my career as a technical writer and have trained as a content designer and copywriter too. I know about user journeys, work flows, and user-centred content. Microcopy, long form content, I can do it all.

Craig Wright is an experienced technical writer based in Chesterfield, UK.  He hates writing about himself in the third person, so I shall stop now.

Always interested in new content writing opportunities. Remote working preferred.

Posted under UX

Last modified: 9 May 2024

Headshot of Craig.

Craig Wright is an experienced technical writer based in Chesterfield, UK.  He hates writing about himself in the third person, so I shall stop now.

Always interested in new content writing opportunities. Remote working preferred.

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I’m here to help and offer my expertise as a technical writer. Get in touch and let me know what you need.